Portfolio

Creative

About Me

Introduction

Intro

• Produced a large-scale, award-show-style opening ​act for Walmart's annual Shareholder’s coference ​performed in front of 35,000 store associates.

• Collaborated in the creative process including, ​brainstorming, mood boarding and client ​presenting. Integrated 10 associates talents with a ​cast of 40 back-up dancers, 10-piece house band ​and top-tier stage production.

• Led full scope of project logistics for entire cast and ​crew.
  

• Creatively ensure that store associates felt ​spotlighted and not overshadowed by supporting ​talent.

• Managing the logistics for international clients ​from around the world, including visas, flights, ​conflicting schedules, dietary restrictions, and ​more.
  

• On-site scheduling: As part of a larger program, ​advocating for additional stage time for tech ​checks and dress rehearsals.
  

• Developed and distributed a comprehensive ​staff handbook prior to the event, ensuring all ​parties were well-informed and aligned before ​arriving on-site.

• Adhered to strict brand guidelines and ​processes while preserving creative expression ​for associates.

• Enabled contest winners to feel like main stage ​performers through collaborative teamwork ​and shared vision.
  

• Designed a four-day program utilizing expertise in ​industry trends, professional relationships and ​personal network.

• Collaborated with diverse talent, instructors, ​suppliers, and brand partners to produce a pop-up ​record shop, hammock village, 5K fun run, late-night ​dance party, and more.
  

• Oversaw lifecycle of project from inception through ​completion.
  

• Achieving exceptional outcomes while operating ​within strict budgetary constraints.

• Navigating conflicting needs and expectations of ​stakeholders such as brand partners (maximising ​sales and brand awareness), artistic talent ​(prioritising creative freedom), and community ​groups (seeking social impact and accessibility).
  

• Unpredictable weather conditions.
  

• Optimized project budgets by implementing ​innovative cost-saving measures, including the ​utilization of in-kind services and the negotiation ​of reduced rates with suppliers.

• Prioritized and delivered on all confirmed ​stakeholder commitments while diplomatically ​addressing and managing unforeseen requests.
  

• Communicated a detailed alternative plan to all ​parties before and during the event to mitigate ​weather-related risks.
  

• Partnered with Creative Director to define the core ​story and structure for immersive room case study.

• Bridged the gap between internal creative teams, ​external production suppliers, and IBM client. ​Streamlined internal processes, unified stakeholder ​objectives, and oversaw all pre- and on-site ​logistics.
  

• Executed full scope of budget management, ​encompassing pre-production planning, on-set ​financial control, and post-production reconciliation.
  

• Gaining buy-in and alignment from key ​stakeholders, including the US and UK Head of ​Marketing.

• Securing the filming location and scheduling IBM ​staff to “star” in video due to summer holiday and ​office closures.
  

• Managing on-site logistics such as optimizing ​filming times based on natural light, glass ​reflections, and wardrobe coordination with ​international clients.
  

• Demonstrated the project's monetary worth by ​offering clear and measurable examples of its ​potential impact on the bottom line as a ​marketing tool.

• Proactively and diligently coordinated with ​stakeholders at regional IBM Paris office and ​global Innovation Studios to secure necessary ​space and staffing.
  

• Exhibited strong attention to detail by managing ​small but critical tasks, including, optimizing ​natural lighting conditions, glass cleaning and ​wardrobe adjustments.
  

Skills

Strengths

i am

• Adaptable
• Creative
• Curious
• Diligent
• Organised
• Passionate
• Persuasive
• Proactive
• Relationship Builder
• Resilient
• Strategic
• Team Player
  

as a creative producer, I can...

• Develop creative concepts from client briefs
• Ideate and implement event programming
• Build relationships with growing black book of industry contacts
• Think critically to find unique solutions to challenges
• Bridge the gap between creative vision and practical execution
• Deliver on multiple projects and deadlines simultaneously
• Remain flexible in the face of evolving project requirements
• Confidently manage and mentor perm, freelance and supplier staff
• Maintain the highest levels of quality and standards
• Speak confidently, kindly and persuasively
• Maintain and expand my expertise in Excel and Google Suite
• Optimize and oversee budgets up to £500k
  

Let's Work

Together